Today we talk about the terminology and strategies for selling advertisements on your podcast as well as some additional ways to make money with your podcast.
Selling Advertising in Your Show
When it comes to sponsors, there are four types of advertising campaigns. These are:
CPM = Cost Per Thousand. You earn X amount per 1,000 downloads.
CPA = Cost Per Action. You get paid when your audience makes a purchase.
Flat Rate = You get paid a specified amount per episode(s) or time.
Hybrid = You may get a small CPM with an additional CPA.
Mentioned on this episode
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